Our mission is to hand creative control back to the creative. The thing I’ve always loved about this company is that we’re working for the authors, artists and readers. We’re not a big corporate juggernaut answering to a bottom line, but two guys answering to our own hearts about what art really should be.
Conventional publishing has always argued that its job is to serve the writer. We don’t see that. We see our job as serving the reader. And that’s an important shift I think. Publishers are going to have to move toward to that approach, because it’s the readers who pay the wages. So it’s kind of perverse, really, that most publishers see the people they pay, the writers, as being their primary responsibility rather than the people who pay them.