In a way I think writing is really a more fluid part of reading/thinking/living, which shouldn’t be as limited as it is by the fairly extreme expectations and rules our culture has about publication.
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We were convinced that some of the best writing from writers we knew happened outside of their normal writing forms and practices, e.g., in conversation, in emails, in rants while driving, etc. We then began commissioning these works as they occurred or as we encountered them, and we published them as our Tract Series of pamphlets.