So, we have been able to create our own aesthetic—something a little more laid-back, with a vibe closer to, “this is something we’re passionate about that’s also fun as hell,” and less, “this is a very serious business that can only publish from a certain list of writers or we’ll lose all our precious cool factor.” We’re not super obsessed with being perceived as anything other than two Stevie Nicks-wannabes who also like to read good stuff.