We work for our authors. There are no qualms on our end about doing all we can in order to get a book the attention we feel it deserves, costs included. We have our limits, as does anyone else, and we try to make up for them by pricing our own books fairly and consistently. What others in the industry do to offset their own costs is their prerogative, and its to prerogative of writers to choose where their work appears with those costs in mind.
We wanted to design the books to make them visually striking and desirable as objects, because that’s how we believe books will survive in the new media age. It’s difficult enough to sell books, and good design makes you stand out from the crowd. With this in mind, each book is published as a paperback original with French flaps, using a custom serif typeface (called Fitzcarraldo) drawn by Ray O’Meara.