Basically, I made something of mine and found it relatively easy to do, and so I made something by someone else. And then another thing. And then another thing. I was a little more outgoing (read also: loud) than many of my immediate peers, so had no problem utilizing that enthusiasm to promote some of their work on top of my own. I started organizing readings to help (in part) to promote the people I was publishing (The Factory Reading Series goes back to 1992) and even co-founded the ottawa small press book fair to help sell some of the books a number of us were starting to make around that time (twice a year since, founded in October 1994).
Sylvère Lotringer started Semiotext(e) with a group of friends and grad students at Columbia University in 1974. It quickly evolved from a journal of semiotic theory to a popular magazine, juxtaposing high theory and underground culture, after the publication of the “Schizo-Culture” issue in 1978. The issue brought together artists and thinkers as diverse as Gilles Deleuze, Kathy Acker, John Cage, Michel Foucault, Jack Smith, William Burroughs, and Lee Breuer.