The name Blood Pudding Press derived from me not being a fan of a certain style of light-hearted, comedic, semi-clichéd poetry, which seemed akin to vanilla snack pack pudding to me. I prefer more bloody, visceral, emotional, challenging, unique, quirky, non-mainstream, abstract artsy poetry, even if such styles are inedible to some.
We work for our authors. There are no qualms on our end about doing all we can in order to get a book the attention we feel it deserves, costs included. We have our limits, as does anyone else, and we try to make up for them by pricing our own books fairly and consistently. What others in the industry do to offset their own costs is their prerogative, and its to prerogative of writers to choose where their work appears with those costs in mind.