So now we go about a more traditional way of raising money that seems to be working very well. These traditional methods included an online campaign and a direct mailing to donors and friends of the press. In the direct mailings we sent a letter informing people of who we are, what we do and how we plan on utilizing this funding. We told them how their donations would actually help worthy poets get a book published and into the world. Initially I had my doubts about how well this would work out based upon the cost of the program, however it was the most successful campaign we have ever had.