If someone were thinking of starting a press , my first advice would be to keep your scope small, specific, and necessary. There are other presses with more experience and resources publishing excellent poetry and literary fiction. You can always support them. But if starting a press dedicated to LGBTQ travel memoirs, or female penned 33⅓-style movie criticism, or African American science fiction will help voices be heard—and you have resources and expertise that puts you in a unique position to help serve those authors—by all means go for it. Please. And if any of those presses exist already, hell yeah. Let me know so I can buy books from them.
The aesthetic varies, but everything Kenning Editions puts out is explicitly involved in a negotiation between political commitment and aesthetic quality. I evaluate a work’s suitability based on the intensity of that negotiation. Work of that kind proves, in so many ways, that “experimental” is not a stylistic feature or set of effects. I think risk and deliberation are mutually ramifying whenever there is an experiment involved.